The term ‘Persuasive writing’ itself is pretty self-explanatory, it aims to convince readers to agree with the writer’s perspective and opinion about a certain issue. This type of writing style is more subjective and it aims to persuade the reader to take a specific course of action or take a side of a topic’s argument. Persuasive Writing is often a great way to practice one’s skill in reasoning, providing valid points to defend a specific subject and convincing the rest of the jury to agree. This type of writing style also puts the writer’s researching skills to the test, how he or she could come up with substantial proof or evidence to support his claims. The write-up could become technical to an extent when the writer provides statistics or quotes specific data from references.
Persuasive writing is often used in the field of Advertising. It attempts to lure the audience into purchasing a product. The author will persuade the reader by providing relevant facts that support the benefits of that specific product. A good persuasive write-up is supported by strong arguments that the audience will accept and agree on.
Here are some basic points to get started on Persuasive Writing:
- Take a stand – You must first determine which side of an argument you will take and make sure that you can provide valid points to defend it. This is the most basic yet crucial step because your decision has to be final before you begin writing, there’s nothing worse than giving an opinion you can’t support or are unsure of in the first place.
- Research – Facts will make or break your argument. You have to research extensively and double check those sources before using them. Your article’s credibility will rely greatly on the trustworthiness of your sources.
- Reason logically – Makes sure that all the points you throw in your argument are relevant. You can’t insert topics that are too far out. If an argument has absolutely no contribution to your overall stand then take it away. Only include points that will help you convince readers to your side.
- Follow a format – To get a better idea on how to create your persuasive piece, read other write-ups such as newspaper editorials, letters, advertisement, reviews etc. This will help you determine what type of format to follow and will give you an example of how to present your arguments.
Take in mind that Persuasive writing is basically the complete opposite of Expository Writing. You are allowed to sound biased because the main point of the article is to make your readers agree with you. The whole point is not to hesitate to give subjective remarks about your topic.