Self-Publishing – MailChimp Marketing
Self-publishing is a burgeoning new concept for authors today. Although it has been around for some time it seems Self-Publishing has come into its own as an alternative to traditional publishing. And because of this many independent and company connected Self-Publishing authors have come to rely on various tools to market their work. One such tool is MailChimp, the free email marketing service.
What is MailChimp?
MailChimp is a simple email marketing software (EMS) which gives you a number of easy options for designing, sending and saving templates of your emails. It also allows you to easily create newsletters of varying types and then provides simple options for sharing them on social networks such as Twitter or Facebook, making it your own personal platform for publishing your newsletter. Using MailChimp Self-Publishing authors have a truly multifaceted tool that will make creating rapports with readers so much easier.
Why use MailChimp?
- MailChimp allows full automation for authors
MailChimp’s main use is Email marketing which allows you to capture the names and email addresses and other information through a simple online form. This efficiently allows authors to automate their marketing and be in contact with their respective readers.
- MailChimp is highly customizable
MailChimp is highly customizable and has various features that help you make a rapport with readers by having the option to customize the e-mails you send. Instead of writing a single email and adding cc to copy in many recipients, email marketing allows you to send personalized marketing emails to thousands of people at one time. They can be simple text emails or beautifully designed and branded emails and they should contain links to your work.
- MailChimp is very versatile
Email marketing gives you full analytics about who’s opening your emails and if they’re consuming your content and makes it easy to monitor, tweak and improve what you’re doing. This alone makes MailChimp a must have in the Self-Publishing industry.
- MailChimp helps you keep tabs helps clients
MailChimp is a highly effective tool that authors keep tabs on their prospective readers, and because of this, it is highly necessary to know how to effectively use MailChimp to its full potential and be in constant contact with clients and fulfill their needs as soon as possible.
- MailChimp is highly efficient.
People who maintain a newsletter will find MailChimp to be of a lot of help, as it helps them save their drafts and formats quite easily. MailChimp also helps you track your results so you can check the responses that you receive from your clients. This gives you a better idea about how you can make changes to your campaign in order to get a more positive response for your page.
All in all, MailChimp is a powerful and free tool which should be used by all indie authors to grow a list of prospects and readers in their self-publishing endeavors. It is a very multifaceted tool that allows you to effectively have a rapport with potential readers and effectively keeps in contact with them. It is an important asset in any business and will, in time, give you a source of ‘customers on tap’ which you can turn on whenever you launch a new book.