As a writer, you would want to sell your books to the best of your ability. And one of the main factors in selling your book is having a successful Book Launch. This is because your book launching is your book’s first foray into the publishing world. And like any product that is being introduced to the public, first impressions matter. Which is why you should be able to recognize the factors that make a book launch a success. Here are some factors you should look out for if you are launching a book.
Here are some factors you should look out for if you are launching a book.
- Have a plan
One of the worst things you can do with a book launch is to start on it without a plan. This is because book launchings are very work intensive events, and without a plan, your book launch would most likely fail. It is important to have a plan maybe three to two months before. That way you would have ample time to change your plans should they not work out. Make a clear cut plan on the venue of your book launching, guest author, hosts and other things. Having a plan will make every aspect of your book launching so much easier.
Aside from the overall plan, you should also have the logistics under control. Book launches are notoriously chaotic events to plan. Which is why having the logistics under control is very important. During the planning process, you should discuss every aspect of the event. What is its theme? Advertising, Venue, and so many other things.
One of the most important things to keep track of when you plan a book launch is a budget. Having limited resources to spend on your book launch is understandable, it is how you use them that’s important. Before you set out on your book launching you should have a realistic overview of your budget. How much do you have to spare for book launching expenses? These expenses would usually include the number of books you need during the book launching. You would also have to take account of the entertainment and the food and drinks. Make a list of your expenses and fit them all into your budget.
Advertising is how you call attention to your book launching. It is very important that your book launching is advertised well. Without advertising, no one will hear of your event and it will ultimately end in failure. There are so many ways you can advertise your book launching. Traditional media such as newspaper ads or television ads can be effective. You can also use social media to reach out to potential buyers. You can advertise your book launching through Facebook and spread the word through your friends or if you have a blog site, you can notify people through there. You can even make a book trailer and post it on YouTube.
Book launchings are not restricted to a specific venue. The most important thing to remember when looking for a venue is that it should be comfortable and accessible. Traditionally book launches are held in bookstores because it is much more convenient for you to have an ample supply of your books at hand. But you could also hold your book in different venues. You can match your book’s genre to the booked venue. For example, if you are launching a science fiction book you can hold your book launch in a comic book store or better yet a science fiction convention. Just remember that your main goal here is the comfort of your potential book buyers.